My favourite marketing copy happens in the forgotten text. 

Forgotten text is the copy you see after the important thing happens. They signed up for your email list, clicked the submit button or placed an order.

Most companies default to using the copy that comes out of the box from the app that they’re using. We put so much thought into the marketing copy that leads up to the call to action that we neglect to reward their decision to act with thoughtful text.

Forgotten text is an opportunity to show that you care about the details—a place where you can add the personality of your brand where they least expect it. 

Witty. Caring. Grateful. Whatever tone you’d like to set with your customer can be established in the forgotten text.