The business book that I've gifted the most is 120 pages long and you've probably never heard of it.

The Go-Giver was written by Bob Burg and John David Mann in 2007. It uses a narrative story to contrast the typical mindset of someone grasping for success (the go-getter) as they learn a new way of thinking about becoming successful (the go-giver).

This short book has 5 key take-aways that have changed my outlook on how I approach my own business.

1. Your true worth is determined by how much more you give in value than you take in payment.

2. Your income is determined by how many people you serve and how well you serve them.

3. Your influence is determined by how abundantly you place other people's interests first.

4. The most valuable gift you have to offer is yourself.

5. The key to affective giving is to stay open to receiving.

In a world where hustle culture is revered and success is depicted as a one way street, The Go-Giver provides an alternative perspective to creating lasting value for yourself and your customers.

The format of the telling of the story may not be for everyone, but the book is succinct and the take-aways are powerful.