Define Your Unique Selling Proposition In Five Questions
Your one-sentence unique selling proposition will act as your 'north star' in all of your marketing efforts.
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The Downside of Discounts
Discounts dramatically effect your net profit margin and if you focus on revenue while losing sight of net profit you'll put yourself out of business.
You're Either Winning or You're Learning
It's harder to learn from victories because there's too much ego involved. Every loss is an opportunity to evaluate our weaknesses.
Why We Melted Our Wedding Rings
After 18 years of marriage my wife and I melted our wedding rings.
You Don't Need A Mission Statement. You Need A Niche.
Writing jargon just so you can hang it on the wall somewhere and promptly forget it isn't helping anyone.
An Easy Way To Discover Your Core Values
The most successful entrepreneurs I know use one page focus plans. The first step in creating a one page focus plan is in defining your core values.