Coming up with your unique selling proposition (USP) shouldn't be a difficult process.

Discovering your USP and clearly defining it in one sentence is important because it will act as your 'north star' in all of your marketing. You're aiming for clarity and simplicity in your USP so that it is easy to understand and remember.

Here are five questions you can answer to get you to a clear USP.

1. What void can you fill in the market?

This is the opportunity you see that probably inspired you to launch your business.

Dollar Shave Club saw an opportunity to sell razors directly to men on a subscription model. There was an opportunity that nobody else realized was there.

2. Why would someone buy from you instead of your competitor?

This is what makes you stand out in the side-by-side comparison.

It could be price, warranty, options, technology, aesthetics or maybe you're actually the first to market and you don't have competitors yet.

3. What do people hate about your market/category that you can fix?

The pain points you intend to alleviate for your customers.

If you can show customers how their life will be better with your product you've won them over.

4. Why hasn't anyone else already done what you do?

Maybe you're creating a whole new market or changing the way an existing market delivers value.

Side note: keep your eyes open and stay humble when answering this question. There may be some very good reasons why it hasn't been done before that could keep your from succeeding.

5. What are the positive attributes of your product or service?

List out every positive thing that has bubbled up through the process of answering these questions.

Make an exhaustive list of what makes you unique, special, different, better. What makes you you.

Now, cross out anything on this list that your competitors can claim.

If there's a company that can say the same thing as you, cross it off your list.

Hopefully you're staring at a list of unique selling points.

Remember, you're aiming for clarity and simplicity when writing your USP. Take your whittled down list and begin writing down different versions of a single sentence that combines the best of what makes you unique.

Sleep on it. Then come back to your draft sentences and pick the one that best captures your unique selling proposition.