Christian Rawles
Invisible work
The invisible work that we do within ourselves is more valuable than the physical work that we produce in our careers.
Impatient in the short term, patient in the long term
Celebrate the easy days
Tiny delights over big bright lights.
The importance of forgotten text
Forgotten text is an opportunity to show that you care about the details—a place where you can add the personality of your brand where they least expect it.
Losses disguised as wins
Slot machines are effective because they disguise losses as wins. Small wins interspersed with continuous losses give the gambler a false sense of winning.